recruiter
scenario: 'character discovery'
Fast growing recruitment firm, ambitious young team looking for distinctive brand positioning in a highly competitive environment.
challenge.
Develop a brand positioning with the full team, capturing the spirit of the entrepreneurs in a collective storybook, a pitch, and a consistent way of working.
action.
Step by step brand co-development program, stimulating and guiding team members to build their own corporate story through practical sessions and homework. Open up the team with a factory visit and improvisation theatre skills, facilitate the discovery of their true character.
outcome.
Entertaining brand discovery journey, resulting in a shared story, brand positioning, corporate values, pitch and consistent way of working.